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Our Story
Beauty, through the eyes of an artist.
Founded by makeup artist Shahad, BY SHAHAD was born from a belief that makeup should perfect without masking — enhancing the skin while still letting it look and feel like skin.
Blending artistry with skin-first innovation, every creation is thoughtfully developed with an uncompromising eye for performance, texture and finish.
Skin first. Artistry always.
“After years of working with different faces, skin types and textures as a makeup artist, I knew exactly how I wanted makeup to feel and perform.
I created BY SHAHAD to bring that vision to life — makeup that perfects, enhances and lets your skin remain beautifully yours.
From my artistry to your vanity.”
— Shahad, Founder & CEO