The Science of By Shahad

Where artistry meets skin science.

We believe makeup should do more than perfect the complexion. Our skin-first formulas bring together high-performance makeup, advanced cosmetic technology and thoughtfully selected skincare ingredients — designed to perform beautifully while supporting the skin.

The Technology Behind the Formula

lifestyle 157a7004

Vita Arctic

Arctic Berry Prebiotics

A prebiotic-powered active designed to help support the skin barrier and promote a balanced, healthy-looking complexion.

Supports the skin barrier

Helps maintain skin balance

Promotes a healthy-looking complexion
lifestyle 157a7409

Vita Gojiverse

Antioxidant-Rich Goji Extract

An antioxidant-rich active known to help defend the skin against environmental stress while supporting vitality and radiance.

Antioxidant protection

Supports skin radiance

Helps revitalize the look of skin

Skin-Loving Ingredients

Damask Rose Water

Helps soothe, comfort and refresh the skin.

Hydrolyzed Hyaluronic Acid

Helps attract and retain moisture for smoother, supple-looking skin.

Squalane

Helps soften and condition while supporting the skin’s natural moisture barrier.

Fermented Oils Complex

A nourishing blend of fermented botanical oils that helps condition and comfort the skin.

Palmitoyl Tetrapeptide-10

A skin-conditioning peptide selected to support a smooth, healthy-looking complexion.

Arnica Montana Flower Extract

A botanical extract known for its skin-soothing properties.
lifestyle 157a7573

The By Shahad Standard

High performance. Skin-first. Thoughtfully formulated.

Our approach to beauty goes beyond performance. Every formula is developed with careful consideration for the ingredients we choose and the standards we stand behind.

Vegan

Cruelty-free

Dermatologically tested

Clean @ Sephora compliant

PEG-free

GMO-free

No ingredients of animal origin

RSPO-certified palm-derived ingredients